Succeeding with Social Business: Seven Steps to Greatness

An InformationWeek Webcast:

Succeeding with Social Business: Seven Steps to Greatness 

Register Here

Date: Tuesday, September 20, 2011 Time: 10:00 AM PT / 1:00 PM ET Duration: 60 minutes Companies, especially in the midmarket, struggle with social business. It’s difficult to execute it well while retaining corporate identity and voice. And then there’s the question of return-on-investment: How can you quantify your results and justify your investment? Learn the answers to these questions and how IBM’s social business strategy can help your company adopt a culture of transformation, creating a true connection between social business and success. Join this webcast to hear Ed Brill, IBM’s director of messaging and collaboration detail how companies of all sizes can secure a competitive advantage using social business and collaboration. During an interview with journalist and social media expert Karen J. Bannan, Brill will explain: How to bring the best voices to the forefront of your social business strategy Why social media is not a passing fad How companies can implement social business as cost-effectively as possible Why onboarding and training is so important How you may already have a solid "social" infrastructure and not even know it How security and compliance is affected by social business How social business is enabled by technologies such as cloud and mobile devices

Featured Speakers: Karen Bannan, Editor Ed Brill, Director, Lotus Notes and Domino Marketing & Strategy